On Top Posting

Be the First to Comment!
As a courtesy to other writers, wait a day before posting "on top" to allow the current post to be spidered and linked.

The phrase "top posting" was initially used to refer to old style Usenet "threaded" discussions, and email clients that repeated the entire thread of emails regarding a particular subject, and positioned the cursor for a reply at the top. Top posting in email and Usenet is still a bit of a religious issue, but the phrase was hijacked to refer to blog posts as well, where the posting mechanism and style are slightly different. Read more

September is Shameless Promotion Month

Be the First to Comment!

So shamelessly promote, I say!

If you want to be read, you definitely have to promote your blog somehow. Here are some ways you can do that. Read more

Comment Spam

Be the First to Comment!
Don't respond to spam comments. You validate the spam that way, and reward spammers.

Blogging really is a conversation, and half the conversation is in the comments. You really do want comments, and you really do want to respond to them. It's not only rude to ignore a comment, it's downright foolish since good comments help create a community, and repeat readers. Plus of course, nobody likes a one-sided conversation. Read more

Blogging As Conversation

Be the First to Comment!
Effective blogging is a combination of good personal writing and smart party hosting. A good blog post can be a sentence long, or three pages long; what matters is that it encourages further conversation.

That quotation is from Patrick Nielsen Hayden, the Tor publishing editor responsible for editing some of my very favorite books, and a long term blogger at Making Light. The quotation is from this essay here at Tor.com about blogging. The entire piece is very much worth reading, but PNH's central point is in that pull-quote. Read more

Grammar Girl: Quick and Dirty Tips for Writers

Be the First to Comment!

If you’ve got a good grasp of grammar but could still use some skills to brush up every now and then, Grammar Girl may be just what you’re looking for. Described as a “Quick and Dirty Tips for Better Writing,” this site, run by Mignon Fogarty, offers free daily tips to improve your grammar.

Mignon’s advice is short and sweet, never boring, and covers word choice, grammar rules, style, punctuation, and even business tips. She also offers helpful tips and tricks to remember them all. Though very simple and straightforward, her advice is both memorable and entertaining. Read more

Writing for SEO

2 Comments: Join In!

You'll see lots of advice about "SEO" or Search Engine Optimizing, or "using keywords." Much of that advice can actually hurt your Google rankings, especially "keyword stuffing," or deliberately over-using the terms you think will bring your page to the top ranks in a search. Google and other search engines are constantly changing the way they calculate search rankings, and they're getting smarter about figuring out ways of rewarding quality sites. That means that the best way of making sure your pages and posts have top search engine rankings and appear in the first few results when someone does a search is to write well.

Really. Good writing trumps all the deliberate use of SEO keyword techniques.

But what, you ask, is good writing? I'm glad you asked, Grasshopper.

To begin with, good writing means being as clear as you can about what exactly you're writing about. Read more

Graphics

Be the First to Comment!

Graphics provide eye-candy to Web pages and posts. They attract our attention, and often, the right graphic does more to pique our interest than the catchiest title ever. Moreover, quite often graphics provide information—they not only support the text, they augment it. There are things that can be said with a carefully chosen image or chart that can barely be conveyed with even a thousand words. What's more, on many blogging systems with sidebars for recent posts, only those posts with an embedded image will appear in the sidebar. Read more

Formatting Your Posts and Pages

Be the First to Comment!

When writing for the Web, part of the job of the writer is to make sure that the Web page or the blog post is properly formatted. It's not only a courtesy to your reader to format your text correctly, it makes you look like an idiot when your posts lack standard paragraph breaks, properly inserted and aligned images, and correctly formatted links. It's not rocket science, either, since most writers are using a blogging or content management system to create their posts. You do need to remember to check your posts after you publish them. To make changes or corrections, you'll need to be logged in, and then you'll need to be sure you're looking at the full version of the specific post you want to edit. Read more

Titles: They're Not Just for People

1 New Comment: Join In!
Create titles that are intriguing, but that also accurately describe the content of the post.

We're familiar with titles in contexts other than writing on the Web. We pick up a particular book in part because of the title. Movie titles attract our attention in trailers, and we remember them later. Newspaper article titles are second in importance only to the headlines; we make our decisions on whether or not to read an article in large part because of the information in the article's title. Read more

The Importance of Inbound Links

Be the First to Comment!
Oubound links can drive inbound links.

Inbound links are links made by other writers to your blog or page. There are two broad categories of inbound links; first, links to your content in the other site's sidebar or blogroll, second links to your site or page in the content, a post or a page, of the other site. You want inbound links. You want them quite a bit; inbound links help Google and other search engines find your site, and individual pages or posts on your site, because they follow links to see where they go. Read more

Syndicate content